Could Technology Fix the Rift and Rivalry.
A company could adversely suffer if the advertising and sales teams don’t get on. It is common for promotion and sales divisions to have differences when doing business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could extremely hurt if the groups do not get together. There are numerous office-based actions that may be employed to suppress this. Technology must be deliberated upon.
Communicate and cooperate with each other better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. If there is no communication between the teams, working together becomes a concern. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing teams have all the content that sales team need to close leads. On the other hand, sales team have all the valuable insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Using collaborative project management software packages may be helpful.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It need to be clearly defined, reviewed, monitored and measured. Your team should outline everything from buyer personas and lead definitions to end goals and hand-offs.
Create a consistent buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing should operate together throughout the journey checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You require one source of facts between the departments to stop unnecessary misunderstandings. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.